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The Wrong Lines

We chose to go a little different direction with our print ad campaign in the 23/24 season. While we do enjoy showcasing iconic splitboard photography mixed with product shots, we challenged ourselves to come up with a theme that spoke more to the experience of splitboarding and how it differs from resort riding.
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User Observations – how to submit and why they are important

USER OBSERVATIONS: Alex from the Gallatin National Forest Avalanche Center explains what user observations are, why they are so important, and how to submit an observation of your own.
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The FREEMO Series

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an episodic short documentary series about freeride mountaineering, where a new guest will join Rafael Pease for a 2 week expedition out of his home, either in the mountains of Alaska or Chile. Season 1 features, Nathaniel Murphy, Krister Kopala & a massive storm!
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Payachatas – Interview with Antonia Galmez

Parinacota is a striking strato-volcano on the border of Chile and Bolivia that towers over the Andean Altiplano (high plains). It caught the eye of Antonia Galmez in a photograph and she began hatching a plan to summit and ride the remote and majestic mountain. She assembled a team and rode the volcano in the spring of 2023 (South American Fall). The film Payachatas documents everything that went into this incredible undertaking.
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